The Trade Mission Program (TMP) is intended to expose global companies to trade opportunities across the world, particularly in Sub-Saharan Africa. TMP is one of GAA most prominent cross-industry collaborative efforts.

GAA trade missions are overseas exploratory business trips for small and medium-sized businesses that wish to explore and pursue international trade opportunities by meeting directly with potential clients in their markets, attending market briefings, visiting sales channels, and meeting face to face with qualified potential buyers, agents, distributors, and other potential business partners.

Trade missions allow companies to explore opportunities in key markets as part of an organized group across a range of business sectors. They play an important role in giving the chance to experience markets, make valuable contacts and see first-hand how business is done in those countries so you can better develop your international business strategy.